STAT blog

by The STAT Team 12 Oct 2018

Whitepaper: How distance & intent shape a local pack

Whitepaper: How distance & intent shape a local pack

by The STAT Team 13 Sep 2018

Exploring Google’s new carousel featured snippet In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.

by The STAT Team 6 Sep 2018

Using the SERP to build your keyword list

Using the SERP to build your keyword list

by The STAT Team 30 Jul 2018

The influence of voice search on featured snippets

The influence of voice search on featured snippets

by The STAT Team 29 Apr 2018

We dipped our toes into double-snippet SERPs

We dipped our toes into double-snippet SERPs

by The STAT Team 28 Mar 2018

Analysing Google’s new desktop “People also search for” box After February's update, the PASF box is looking a little different — so we dug into the data to learn all about it.

by The STAT Team 23 Nov 2017

Video carousels nearly doubled in number on the SERP After a recent Google update, video and video carousels have switched things up. We investigate what's changed.

by The STAT Team 18 Sep 2017

Featured snippet volatility: Meet the research findings

Featured snippet volatility: Meet the research findings

by The STAT Team 31 Aug 2017

Featured snippet volatility: The methodology behind the madness

Featured snippet volatility: The methodology behind the madness

by The STAT Team 28 Jul 2017

The featured snippet re-refresh: What are they up to now? Before we chart new featured snippet territory, we're doing a quick update on some past data.

by The STAT Team 1 Jun 2017

The basics of building an intent-based keyword list

The basics of building an intent-based keyword list

by The STAT Team 8 May 2017

A guide to setting up your very own search intent projects

A guide to setting up your very own search intent projects

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Our Authors

The STAT Team121 posts

We do big SERP data for digital agencies and enterprise SEO. And gosh darn it, we like it!

Tom Capper6 posts

Tom heads up the Search Science team at Moz, working on STAT and Moz’s next generation of tools, insights, and products.

Dr Pete Meyers2 posts

Pete is the resident Marketing Scientist at STAT and Moz. His always-obsession is hunting the algorithm to find out what makes Google tick.