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Think usability doesn’t affect SEO? Think again. Guest contributor Bryant Jaquez shows you why SEO professionals need to think like site users when it comes to usability.
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Using keyword analysis to maximize returns in vertical markets Guest contributor Nick Eubanks shows you how to get started using keyword analysis to find new opportunities in untapped niche markets.
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The Google shift: Growing pains, new challenges, and the future of search Google is in for a wild ride as social networks change the nature of online search. Guest contributor Matt Beswick looks at how the company is responding.
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The biggest days in search: reviewing four historic algorithms Guest contributor Ben Sibley looks back at four major Google updates from years past, and explains what they can tell you about the company's plans for the future.
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How to use social media for keyword research Guest contributor Bryant Jaquez shows you how to use social media to find, understand, and take advantage of new keywords.
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Preparing for future algorithm updates Guest contributor Reid Bandremer argues for honest and relevant SEO as the best way to future-proof your rankings.
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What to do if you’re penalized by Google Guest contributor Matt Beswick looks at the difference between algorithmic and manual penalties, and show you how to recover from both.
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Using Google Analytics to inform your SEO strategy Guest contributor Nick Eubanks explains how to leverage your available website performance data to inform your overall SEO strategy.
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The next big Google algorithm update Guest contributor Bryant Jaquez looks into the future of Google's search algorithm.
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A look at Google Content Experiments Guest contributor Nick Eubanks looks at Google's newest foray into user-experience testing.
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How Google just made travel SEO a bit more complicated Guest contributor Matt Beswick on two new travel search products from Google, and what they mean for the folks who do travel SEO.
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Domain-crowding update breaks Google’s SERPs Many argue that Google's search experience is now broken. Here's what it could mean for your SEO campaigns.
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Our Authors

The STAT Team121 posts

We do big SERP data for digital agencies and enterprise SEO. And gosh darn it, we like it!

Tom Capper6 posts

Tom heads up the Search Science team at Moz, working on STAT and Moz’s next generation of tools, insights, and products.

Dr Pete Meyers2 posts

Pete is the resident Marketing Scientist at STAT and Moz. His always-obsession is hunting the algorithm to find out what makes Google tick.