STAT blog

by Matt Beswick 6 Sep 2012

Altering SEO strategies to adapt to always-changing algorithms Guest contributor Matt Beswick shows how topical and evergreen content can both play a role in future-proofing your SEO strategy—but only if they're done right.

by Nick Eubanks 31 Aug 2012

Optimizing for conversion: a look at searcher intent Guest contributor Nick Eubanks shows you how to increase conversions by optimizing for keywords that show strong commercial intent.

by Bryant Jacquez 30 Aug 2012

Think usability doesn’t affect SEO? Think again. Guest contributor Bryant Jaquez shows you why SEO professionals need to think like site users when it comes to usability.

by Nick Eubanks 27 Aug 2012

Using keyword analysis to maximize returns in vertical markets Guest contributor Nick Eubanks shows you how to get started using keyword analysis to find new opportunities in untapped niche markets.

by Matt Beswick 24 Aug 2012

The Google shift: Growing pains, new challenges, and the future of search Google is in for a wild ride as social networks change the nature of online search. Guest contributor Matt Beswick looks at how the company is responding.

by The STAT Team 24 Aug 2012

SMX East: SEO performance metrics Catch our own Rob Bucci on Tuesday, October 2 at 9:00 AM in the SEO Track session (#smx #11B).

by Ben Sibley 22 Aug 2012

The biggest days in search: reviewing four historic algorithms Guest contributor Ben Sibley looks back at four major Google updates from years past, and explains what they can tell you about the company's plans for the future.

by Bryant Jacquez 21 Aug 2012

How to use social media for keyword research Guest contributor Bryant Jaquez shows you how to use social media to find, understand, and take advantage of new keywords.

by Reid Bandremer 20 Aug 2012

Preparing for future algorithm updates Guest contributor Reid Bandremer argues for honest and relevant SEO as the best way to future-proof your rankings.

by Matt Beswick 17 Aug 2012

What to do if you’re penalized by Google Guest contributor Matt Beswick looks at the difference between algorithmic and manual penalties, and show you how to recover from both.

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Our Authors

The STAT Team121 posts

We do big SERP data for digital agencies and enterprise SEO. And gosh darn it, we like it!

Tom Capper6 posts

Tom heads up the Search Science team at Moz, working on STAT and Moz’s next generation of tools, insights, and products.

Dr Pete Meyers2 posts

Pete is the resident Marketing Scientist at STAT and Moz. His always-obsession is hunting the algorithm to find out what makes Google tick.