STAT blog

by The STAT Team 19 Oct 2016

How Google is using featured snippets to drive voice search

How Google is using featured snippets to drive voice search

by The STAT Team 30 Jun 2016

Google is experimenting with search volume data There's much speculation that Google is experimenting with a new way to represent search volume in the Google Keyword Planner.

by Rob Bucci 20 May 2015

Whitepaper: Reverse-engineering your competitors’ SEO strategies

Whitepaper: Reverse-engineering your competitors’ SEO strategies

by The STAT Team 4 May 2015

STATcast 2: Advanced competitive intelligence

STATcast 2: Advanced competitive intelligence

by The STAT Team 30 Mar 2015

Get an eyeful with Google HTML SERPs Now you can quickly see actual HTML Google SERPs within the STAT app. Go back up to ten days in mere seconds.

by Jenn Wallis 4 Dec 2014

Surprising competition for Black Friday, Cyber Monday retailers On the USA's busiest shopping days, we dipped into our massive archive of retail SERP data and found some unexpected contenders.

by Matt Stannard 8 Sep 2014

How to recreate your Google (not provided) referral data Missing your keyword referral data? Guest expert Matt Stannard of 4Ps Marketing shows you how to claw some of it back with STAT.

by Rob Bucci 22 May 2013

The Penguin has landed! Ladies and gentlemen, the latest Google Penguin update has arrived. Here’s an early report on how it’s affecting rankings.

by Matt Beswick 6 Sep 2012

Altering SEO strategies to adapt to always-changing algorithms Guest contributor Matt Beswick shows how topical and evergreen content can both play a role in future-proofing your SEO strategy—but only if they're done right.

by Bryant Jacquez 30 Aug 2012

Think usability doesn’t affect SEO? Think again. Guest contributor Bryant Jaquez shows you why SEO professionals need to think like site users when it comes to usability.

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Our Authors

The STAT Team121 posts

We do big SERP data for digital agencies and enterprise SEO. And gosh darn it, we like it!

Tom Capper6 posts

Tom heads up the Search Science team at Moz, working on STAT and Moz’s next generation of tools, insights, and products.

Dr Pete Meyers2 posts

Pete is the resident Marketing Scientist at STAT and Moz. His always-obsession is hunting the algorithm to find out what makes Google tick.