A product by Moz

STAT blog

Stuff worth
sharing.

Selected category:

Keyword research & segmentation

by The STAT Team 28 Nov 2018
Make sense of your data with these essential keyword segments
Make sense of your data with these essential keyword segments
Read more
by The STAT Team 1 Jun 2017
The basics of building an intent-based keyword list
The basics of building an intent-based keyword list
Read more
by The STAT Team 10 Apr 2017
How SERP features respond to search intent modifiers We explore how swapping one word in a query can dramatically change a SERP.
Read more
by The STAT Team 7 Nov 2016
Use segmentation and share of voice to smoke out the competition
Use segmentation and share of voice to smoke out the competition
Read more
by The STAT Team 16 Jun 2016
How to track a searcher through the SEO funnel
How to track a searcher through the SEO funnel
Read more
by Jenn Wallis 18 Mar 2015
STATcast 1: How to use dynamic tags to build powerful SERP dashboards
STATcast 1: How to use dynamic tags to build powerful SERP dashboards
Read more
by Rob Bucci 25 Feb 2015
Dynamic tags make your segmentation smarter, faster Keyword segmentation is one of the most important aspects of large-scale SERP analysis. But how do you keep up when your segments keep growing and evolving?
Read more
by Matt Stannard 8 Sep 2014
How to recreate your Google (not provided) referral data Missing your keyword referral data? Guest expert Matt Stannard of 4Ps Marketing shows you how to claw some of it back with STAT.
Read more
by Rob Bucci 29 Jul 2014
Whitepaper: Taking on big competitors with local SEO
Whitepaper: Taking on big competitors with local SEO
Read more
by Rob Bucci 5 May 2014
Another great BrightonSEO comes to a close
Another great BrightonSEO comes to a close
Read more

Want to see STAT in action?

See what happens when you have large-scale rank tracking and SERP analytics on your side.

Book XXX demo

Our Authors

The STAT Team121 posts

We do big SERP data for digital agencies and enterprise SEO. And gosh darn it, we like it!

Tom Capper6 posts

Tom heads up the Search Science team at Moz, working on STAT and Moz’s next generation of tools, insights, and products.

Dr Pete Meyers2 posts

Pete is the resident Marketing Scientist at STAT and Moz. His always-obsession is hunting the algorithm to find out what makes Google tick.