STAT blog

by The STAT Team 1 Jun 2017

The basics of building an intent-based keyword list

The basics of building an intent-based keyword list

by The STAT Team 10 Apr 2017

How SERP features respond to search intent modifiers We explore how swapping one word in a query can dramatically change a SERP.

by The STAT Team 7 Nov 2016

Use segmentation and share of voice to smoke out the competition

Use segmentation and share of voice to smoke out the competition

by The STAT Team 16 Jun 2016

How to track a searcher through the SEO funnel

How to track a searcher through the SEO funnel

by Jenn Wallis 18 Mar 2015

STATcast 1: How to use dynamic tags to build powerful SERP dashboards

STATcast 1: How to use dynamic tags to build powerful SERP dashboards

by Matt Stannard 8 Sep 2014

How to recreate your Google (not provided) referral data Missing your keyword referral data? Guest expert Matt Stannard of 4Ps Marketing shows you how to claw some of it back with STAT.

by Rob Bucci 29 Jul 2014

Whitepaper: Taking on big competitors with local SEO

Whitepaper: Taking on big competitors with local SEO

by Nick Eubanks 31 Aug 2012

Optimizing for conversion: a look at searcher intent Guest contributor Nick Eubanks shows you how to increase conversions by optimizing for keywords that show strong commercial intent.

by Nick Eubanks 27 Aug 2012

Using keyword analysis to maximize returns in vertical markets Guest contributor Nick Eubanks shows you how to get started using keyword analysis to find new opportunities in untapped niche markets.

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Our Authors

The STAT Team121 posts

We do big SERP data for digital agencies and enterprise SEO. And gosh darn it, we like it!

Tom Capper6 posts

Tom heads up the Search Science team at Moz, working on STAT and Moz’s next generation of tools, insights, and products.

Dr Pete Meyers2 posts

Pete is the resident Marketing Scientist at STAT and Moz. His always-obsession is hunting the algorithm to find out what makes Google tick.