With STAT, Go Fish Digital is able to facilitate buy-in and make pivotal decisions that give their clients a competitive edge on the SERPs.

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Go Fish Digital is an award-winning digital marketing agency with specialties in SEO, link building, PPC/SEM advertising, and website design.

And since 2014 they’ve been using STAT to help enterprise companies execute large-scale SEO experimentation to inform high-level decision-making.

“We’re big fans of STAT. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us.” — Brian Gorman | SEO Director, Go Fish Digital

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Accessing timely SEO data at scale

The challenge.

The challenge with most rank trackers is that the analytics aren’t timely enough. If a Google algorithm update rolls out on Tuesday and tracked keywords don’t update until Friday, that’s “a big deal,” says Chris Long, Director of ECommerce at Go Fish Digital.

Go Fish Digital’s enterprise clients value SEO experimentation, but they need to quickly prove the efficacy of each optimization and be able to pivot if the experiment isn’t a success.

“We have to prove the value of our work for enterprise clients. We can’t make decisions arbitrarily. They care that our actions are backed by data. STAT is great for that.” — Brian Gorman | SEO Director, Go Fish Digital

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One client in the culinary industry wanted to see if rankings would improve if they un-gated their content. This optimization involved a site-wide global change — and a big risk.

A second client, a major retailer, delivers a list of keywords that they want to rank for each month. Go Fish Digital has to figure out how to update existing pages and content to send better SEO signals.

SEO Director Brian Gorman says that when a tool only updates once per week, it’s difficult to extract the insights needed to inform these rapid, high-impact optimizations. He needs granular search data reports updated daily. STAT fulfills that need.

Daily insights & smart segmentation

The solution.

Chris and Brian love that STAT’s ranking data rolls in every single day — it enables them to tell the stories behind site traffic. Granular reports provide proof of when algorithm updates, seasonal demand, competitors, COVID, or anything else impacts page rankings and subsequent traffic.

For their culinary client, Go Fish Digital leverages STAT’s smart keyword segmentation to group content into two tags: gated and un-gated content. Then they monitor visibility changes for both segments to analyze how the test group performs against the control group.

“Enterprise clients want more experimentation. STAT enables us to run those experiments… it takes our analytics game to the next level.” — Brian Gorman | SEO Director, Go Fish Digital

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They also use tags while optimizing for their retailer client. Every month, Go Fish Digital separates the new keywords they’re given into “primary keywords” and “secondary keywords” tags. They also differentiate between simple optimizations, like tweaking a meta-description, and “hierarchy optimizations,” which require more substantive changes to the strategy underpinning a page.

One of the features Brian and Chris love most about STAT is its ability to de-duplicate tags during this process. If they add a keyword that’s already in the system and try to duplicate an existing tag, STAT automatically corrects the duplication.

Unlike previous rank trackers, which sometimes caused a huge mess when tags were accidentally duplicated, STAT gives them peace of mind when working with high volumes of keyword data.

Improved keyword rankings

The results.

For years, Go Fish Digital relied on multiple rank trackers to gain visibility and insight into their clients’ performance. But gradually the SEO team realized that they were spending more than 80% of their time in STAT — so they decided to drop the other tools.

With the help of STAT, they’re able to make pivotal decisions that give their clients a competitive edge on the SERPs. They’re also able to facilitate buy-in and justify their recommendations thanks to STAT’s robust reporting capabilities.

With STAT, Go Fish Digital was able to help their culinary client find the right balance between gated and un-gated content in order to foster more high-intent traffic and gain traction on target keywords.

“Having the granularity to identify the causes behind successes and failures is huge. This data helps our clients define their SEO roadmaps, report to higher-ups, and provide guidance and direction for their internal teams.” — Chris Long | Director of Digital Commerce, Go Fish Digital

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STAT also assisted them as they optimized their retailer client’s content in order to outrank competitors. In just 60 days…

• Hierarchy results: primary keywords in the 1–3 positions increased by 57%; secondary keywords in the 1–3 positions increased by 67%.
• On-page results: primary keywords in the 1–3 positions increased by 93%; secondary keywords in the 1–3 positions increased by 34%.

Using STAT reports, Chris demonstrated to executives at the retail company that they could focus on hierarchy optimization by targeting secondary keywords in a large spread or focus their efforts on-page to dominate specific target keywords.

Brian describes STAT as having an “agency-level benefit.” The insights that STAT provides have led to improvements across the funnel in the way Go Fish Digital engages with its clients.

Make large-scale SEO look easy

Strike more SEO “Eureka!” moments with STAT.

Here’s what STAT brings to the table for Go Fish Digital:

Daily analytics

Arm yourself with precise, up-to-date data — in any location, on desktop and mobile, for all your keywords — thanks to 7-day a week SERP tracking.

Competitive insights

Analyze your share of voice against your top SERP competitors and identify the kinds of content Google favours.

Advanced data segmentation

Segment your data to build a custom SEO strategy — track daily ranking movements, SERP feature changes, and keyword performance.

Custom reports

Intuitively communicate the status, impact, and value of your SEO efforts to clients, executives, and decision makers.

Ready to see STAT in action?

Tell us a little about yourself and we’ll schedule your one-on-one walkthrough of STAT.