Hey MozCon! If you want to soak up any insights that you may have missed during Tom Capper’s talk, or just wish to relive the highlights — we’ve got you covered.

Expect evolution, not revolution

The Google SERP just isn’t what it used to be, but not all change (and SERP features) are bad news.

In his talk, Tom Capper, Senior Search Scientist at STAT + Moz, takes a contemplative look at Google’s recent direction and the strategic imperatives that are forcing its hand — and why SEOs should see the upside of an increasingly rich SERP.

He covers:

• A brief history of the “death” of SEO
• Google’s present position and motives
• How far the SERP can bend before it breaks
• What happens next
• Opportunities for right now

Grab your copy of the talk below!