Hey, Napa Summiters. Here’s a little research goodie from STAT — all about searcher intent, and how you can use it to put the right content in front of the right searchers at the right moments. Our treat!

Whitepaper: Using search intent to connect with consumers

We tapped into Google’s multi-billion dollar consumer research project — the SERPs — to understand how SERP features respond to intent. Along the way, we uncover new opportunities for retailers to connect with consumers.

Slide deck: Snooping into Google’s insights

Snag the slides from STAT CEO Rob Bucci’s Napa Summit talk. It’s chock-full of tips and sneaky tricks on using searcher intent as a key component of your own SERP tracking strategy.