Similar to Google Analytics segments, most rank tracking tools allow SEOs to create segments or tags for keywords. These can be used to group keywords across different devices, URLs, locations, keyword categories or any way that users would like to segment the data. Doing this allows SEOs to get much deeper insight into their ranking data. Instead of just looking at aggregate ranking data, you can use segments to drill down to specific and meaningful groups that you want to analyze.
 
In this webinar, Chris will show users how they can use segments to find which devices they perform better on, keyword categories where they rank well or need improvement and even how to use segments to perform SEO tests. You’ll learn:

• How to define meaningful keyword segments for your business
• How to create keyword segments in STAT
• Examples of ways Go Fish Digital have utilized keyword segments (top ranking categories, mobile vs desktop rankings)
• How to use keyword segments to analyze SEO tests

When:

Available on-demand

Register now

Presented by:

Chris Long
VP of Marketing, Go Fish Digital

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google’s algorithm and web technology.

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