SMX MUNICH 2023

Google’s defence against the AI onslaught.

SMX MUNICH 2023

Google’s defence against the AI onslaught.

Hey SMXers! If you want to soak up any insights that you may have missed during Tom Capper’s talk, or just wish to relive the highlights — we’ve got you covered.

It’s “code red” for Google

Suddenly, it’s become popular to question whether Google’s dominance is here to stay. From OpenAI to increasingly rapid algorithm updates and mainstream discussion of declining quality, what’s a search giant to do?

Tom Capper, Senior Search Scientist at STAT + Moz, walks through:

  • Google’s dominance and inherent weakness
  • Its current and most recent competitive threats
  • Its best means of defence
  • And how that response will impact your SEO strategy

Grab your copy of the talk below!

Get the deck(PDF)