We’re packing never-before-seen featured snippet data, new STAT tees, and our ruby slippers for Mozcon 2016.
MozCon isn’t your typical marketing conference and this year isn’t our typical MozCon — for the first time ever, our very own Rob Bucci will be taking the stage to share some brand new research on featured snippets. And boy are we excited!
It was always meant to be
The STAT team made Rob his very own Roger MozBot hat to help supercharge his presentation-writing abilities. (It worked.)
You may remember that we dropped some mammoth-scale research into featured snippets with our whitepaper, Rise to the top with featured snippets. But because Google SERPs change more frequently than Gary Oldman’s face, we wanted to know what they looked like six months later. So we refreshed the data and are ready to take the mic at MozCon.
“Taking the top spot: How to earn more featured snippets” with Rob Bucci
Sitting in the first organic position and providing huge traffic-driving opportunities for SEOs, featured snippets are a sought-after search result. Armed with all-new data, Rob will walk you through what was merely a flash in the featured snippet pan back in January, what’s stayed the course, and what new opportunities have surfaced.
Without giving too much away, we can say that featured snippets are blowing up across the SERPs — there are more of them and they are more valuable than ever. If you’re curious about the rest, you can find Rob on the MozCon stage from 2:50–3:20pm on Monday, September 12.
Spoiler alert!
Six months later, we’re seeing nearly 70 percent more featured snippets.
In the meantime, get yourself acquainted, possibly even reacquainted, with the material by snagging a copy of our whitepaper, reading up on our methodology, or downloading the open-sourced data from our research.
Stop by; say hi
If you’re interested in seeing how STAT can help you reach your ambitious SEO goals, swing by the partner hub for a demo. Maybe even snag one of our limited edition tees.
And if you’re feeling creative, come channel your inner Picasso, Monet, or Pollock and be part of our one of a kind, collaborative interactive art installation (say that five times fast).
Psst . . . one last thing . . .
To date, all of our featured snippet data, as well as subsequent industry research, focuses solely on desktop search results. But because more data is always better, we’re currently in the process of getting the lowdown on mobile featured snippets.
We’ll debut that research at SeachLove in London.
