Jenn Wallis16 POSTS

STAT’s content marketing manager is a seasoned pro who survived too many years in the ad business. She’s immersing herself in the world of SEO and plans on buying a lab coat to dabble in data science.

Get tracking.

What’s STAT? It’s large-scale rank tracking and SERP analytics, for folks who know SEO.
Try STAT

Big data just got bigger. We’ve opened the floodgates with our new specialty API for top-100 HTML Google SERPs.


Google SERPs are an ever-changing, ever-evolving beast. And for large SEO teams, finding novel ways to mine the SERPs for competitive advantages is the name of the game.

If you follow @STATRob on Twitter, you may have seen him tweet about our new specialty API for HTML SERPs back in December. He was supposed to keep it under wraps, but since he’s the boss, there wasn’t much we could do.


But now we’re officially announcing the launch of our Google HTML SERP API.

Our development team has been hard at work creating an optional, speciality API that allows our clients to easily export a full daily archive of raw, top-100 HTML SERPs for all of their tracked keywords. That’s every single SERP. Every day. In full, glorious HTML form. It’s a STAT first—and as far as we’re aware, a first in the industry.

This paid, bulk API is completely optional and separate from our standard, unlimited API, which continues as always to deliver a firehose of parsed SERP data and ranking analytics for all of our clients.

Seriously deep data mining

With some technical know-how, the HTML SERP API gives you the power to create your own unique analytics and reporting based on how Google SERPs are actually rendered in a desktop or mobile browser.

Our power users can now create custom reports to reveal unique and in-depth SEO insights. For example:

  • Want to measure the pixel height of organic results above the fold? You can do that.
  • How about tracking exactly how many star-reviews your results have? You can do that.
  • How about analyzing which thumbnails your competitors are using when bidding on Google Product Listing Ads? Yeah, you can do that.
  • And deep mining of knowledge graph results, including related searches and reviews? Guess what—you can do that, too.

Basically, the world is your oyster. When you own the raw HTML SERP, you can do any kind of analysis imaginable.

Sounds fun, right?

We’ve always offered straightforward, quick, and very powerful SERP data and ranking metrics via our web app and unlimited API. This new speciality API service gives some of our largest clients even more freedom to extract deep competitive insights directly from the SERP.

Ready to get down and dirty with your data? Let us give you a tailored walkthrough.