Now you can quickly see actual HTML Google SERPs within the STAT app. Go back up to ten days in mere seconds.
It’s no secret that Google is always trying out new result types and formats—and that usually leads to a wee bit of confusion and hand-wringing in the SEO industry.
(Remember when they launched the Knowledge Graph carousel? Or Product Listing Ads for smartphones?)
With this new feature, it’s easy as pie to see for yourself what’s been happening on the SERPs for any keyword that you’re tracking. You can jump back up to 10 days, and you can see both desktop and smartphone SERPs. (Assuming that you’re tracking both device types.)
Wondering why that number one ranking isn’t getting as many clicks? See first-hand what’s pushing it down the page. See the content of answer results. See every Google Adwords placement. See how your organic result is looking. You’ll always be the first to know when something changes.
Desktop HTML SERP
See a ten-day window of the unbiased Google SERP for each keyword.
Full mobile SERPs
See it like a smartphone user sees it.
Paired with our fully parsed SERP archive—which goes all the way back to the first day you started tracking—this new feature makes it dead simple to spot problems and investigate them on the SERP itself.
We developed this new tool based on suggestions from our clients, who are always looking for maximum transparency in their SERP data and deeper insight into the SERP itself. Our agency clients can readily pass that transparency on to their clients by sharing an unbiased snapshot of actual SERPs.
Want to take a look at it for yourself? We’d be happy to give you a personal walkthrough. Just get in touch.
For clients: Getting started and getting more
The new Full HTML SERP subtab can be found below the keywords table. Just click on any keyword in the table to activate it.
Let’s look at a quick example. Here, in the Archived SERPs subtab, you can see the first organic result type for the keyword [xbox live cost] is an answers box.
Click over to the Full HTML SERP subtab, then select the day, and you can quickly see how big that answers box is, what it says, and how it’s affecting your organic result.
Example archived SERP
Quickly see rankings, result types, and URLs. Here, the top result is an answer.
Full HTML SERP
Here, you can see how that answer result actually appears on the page.
Remember, STAT also has an optional, speciality API that allows clients to easily export a full daily archive of raw, top-100 HTML SERPs for all of their tracked keywords. That’s every single SERP. Every day. In full, glorious HTML form. It’s a STAT first—and as far as we’re aware, a first in the industry.
This paid, bulk API is completely optional and separate from our standard, unlimited API, which continues as always to deliver a firehose of parsed SERP data and ranking analytics for all of our clients.
Questions? Ask away.
