Catch our own Rob Bucci on Tuesday, October 2 at 9:00 AM in the SEO Track session (#smx #11B).
Rob will be sharing some valuable insight into which SEO performance metrics carry true value. In the constantly evolving world of SEO, the landscape quickly changes and it’s hard to know which metrics have relevance and which metrics are so yesterday. In the age of personalized searches, learn quantify and measure the value of your SEO activities.
Rob will be talking about how ranking reports are still a relevant metric in the modern SEOs reporting process. Rob will be specifically talking about how we need to stop focusing narrowly on individual keyword rankings. We need to step back to look at the bigger picture by grouping keywords in logical sets signaling customer intent. From there, we can report on a variety of SERP factors that signal site performance within various segments of our business. In short, it’s all about how to get insight into using massive volume ranking data to inform content strategy and competitive analysis.
Joining us at SMX East? Use the discount code “STATEast12” to get 10% off when you register.
See you there,
The STAT Team
