Once again, Rob and the STAT crew are heading across the pond to share a slice of our newest research into retail keyword segmentation.


This spring’s BrightonSEO is just around the corner, and our very own Rob Bucci is busily putting the finishing touches on his talk.

He’ll be sharing how to gain a competitive advantage in retail SEO through smart segmentation. Look for him on the main stage of the Brighton Dome on April 10th around 11:40 am.

You’ll be able to find the rest of us in the atrium during the conference, where we’ll be giving live demos of STAT for attendees. Look for us in the bright red shirts—we’d be more than happy to give you a walkthrough.

BrightonSEO tickets always get snatched up at the speed of light, and this spring was no exception: 1,500 claimed in just six minutes! Goes to show you how much people (including us) love this event.

After BrightonSEO, the organizers will be emailing a companion piece to Rob’s talk to every conference-goer, so keep your eyes peeled for that.

Last year, Rob shared our case study about taking on big brands (like GEICO, the US insurance giant) by strategically tracking local SERPs. You can still grab that whitepaper right here and watch the talk on the BrightonSEO site.

It’s a 13-hour commute for us—door to door—so we only sponsor and attend the spring conference, then tack on a full week in London to visit with some of our fantastic clients. There’s no substitute for real face time when it comes to learning about all of the inventive ways in which folks are putting STAT to work for some very clever SEO programs.

See you all in Brighton and London!