Jenn Wallis16 POSTS

STAT’s content marketing manager is a seasoned pro who survived too many years in the ad business. She’s immersing herself in the world of SEO and plans on buying a lab coat to dabble in data science.

Get tracking.

What’s STAT? It’s large-scale rank tracking and SERP analytics, for folks who know SEO.
Try STAT

We’re sharing some of our favourite moments from MozCon 2015. Day one was filled with tons of energetic presentations, ice cream, and lots and lots of coffee.


MozCon 2015 went off with a bang today, with a full house of 1,500+ SEO fanatics and digital marketers from all around the world.

Can’t be here in person? (Or maybe you were so busy getting your photo taken with Roger Mozbot or eating free ice cream that you missed some of the sessions.) That’s OK. We’re going to be sharing some of our favourite moments and insights right here on the STAT blog.

So what knocked our socks off today?

Speakers we loved:

Even with a temporarily raspy, Batman-esque voice, Moz founder Rand Fishkin got everyone excited about the future of the SEO industry (as he usually does) with his keynote. He reminded us that if we’re just making incremental improvements, then we’re probably missing the mark when it comes to our products. Rand warns, “be willing to disrupt yourself, or someone else will.” And that’s what conferences like MozCon are all about — helping folks like us figure out how to disrupt ourselves!

Dana DiTomaso, a fellow Canadian and founder of Kick Point, focused on brand promise and how to get everyone in your organization on board to provide consistency. Get cut-off on the highway by a cable company truck? You’ve just had a bad brand interaction.

And who isn’t guilty of getting distracted at the office? Marta Turek’s talk “Too Busy to Do Good Work” included some extremely useful tips to get the most out of your day. We loved her tip on carving out two to four hours each day to do actual work (the stuff you’re great at) without the distraction of notifications, email, and endless meetings. Don’t do more; just do things differently. (Download her presentation deck here.)

The conference setup
The conference setup

MozCon 2015

The conference setup

Share This

Quotes we loved:

“Email is not a storage container. It’s a shipping container.”
— Marta Turek, “Too Busy to Do Good Work”

“Make your customers better versions of themselves.”
— Duane Brown, “Delightful Remarketing: How You Can Do It”

“Web analytics should tell us how people get to and through our content.”
— Adrian Vender, “Tracking Beyond the Pageview”

“If your content is for everybody, then your content really is for nobody.”
— Kristina Halvorson, “How To Do Content Strategy (Probably)”

“The one-size-fits-all web is dead . . . and lazy.”
— Cara Harshman, “Online Personalization that Actually Works”

Other stuff we loved:

  • Rand and the Moz crew are on a mission to stop the spread of germs: reminding us to take our vitamins, wash our hands and choose fist-bumping over the traditional handshake. (Rand swears by it.)
  • The set design is out of this world! It totally nailed the whimsy and adventure of the Pacific Northwest and of Moz’s brand.
  • Coffee! Coffee! Coffee! No excuses for yawning! As Marty Weintraub can attest, this conference is fuelled by caffeine — with coffee and espresso stations everywhere you look.
  • And, of course, the Partner Hub was buzzing during every break. Don’t forget to stop by the STAT table to see a demo, grab a free t-shirt, and maybe even win an Apple Watch.

Check back tomorrow for our run-down of day two. If you’re keen to dig deeper, you can find the full presentation decks on the MozCon schedule page.