What if you could see your search data from every imaginable angle?
STAT has always included unlimited custom tagging for keywords—a powerful tool when it comes to managing and segmenting your keyword lists.
We’ve just released a raft of new features that make those tags a lot more powerful, especially for enterprise-scale SEO with a need for sophisticated keyword segmentation.
Now you can:
- Group your tags into unlimited custom segments (called data views)
- See top competitors by any tag or data view
- Track and report aggregate SERP metrics by any tag or data view.
In short, you can slice and dice your data any way you want, then get detailed insight into each of those slices.
Our clients are already taking full advantage of the possibilities—in fact, they’re using STAT in ways that we never even imagined. Here are some of the fundamentals:
Regions and locations
Including tags for countries, regions, and cities, as well as multiple location tags for travel and logistics.
Travel industry example:
- Data view: “US domestic flights: NY metropolitan”
- Included tags: “New York to Chicago,” “LaGuardia departures,” “Newark to Orlando,” etc.
- Included queries: [book charter flights from LaGuardia], [direct flights from Newark to St. Louis], [best NY airport for LA flights], etc.
Product categories & characteristics
Including tags for everything from colour, to model, to size, to flavour, to price category, to condition, to unit volume . . .
Retail example:
- Data view: “Women’s petite sizes”
- Included tags: “petite tops”, “petite dresses,” “branded petite,” etc.
- Included queries: [where to buy extra small skirts], [best stores for small sizes women], [Gucci dresses petite sizes], [best styles for small frames], etc.
Searcher intent
Including tags that categorize your keyword lists by the intent of the searcher, from initial curiosity to ready-to-buy.
Professional services example:
- Data view: “intent: investigation”
- Included tags: “top lawyers”, “affordable lawyers,” “Toronto lawyers,” etc.
- Included queries: [who best divorce lawyer Toronto], [options for affordable legal representation], [tort law specialists Ontario], etc.
Content type, theme, or category
Including tags that cover the type or purpose of your site content—not just subject matter.
Publisher example:
- Data view: “how-to articles”
- Included tags: “renovation”, “gardening,” “crafting,” etc.
- Included queries: [how to repaint a deck], [green way to get rid of aphids], [step by step origami], etc.
PPC strategy
Enhance coordination between SEO agencies and paid search teams with tagging by cost-per-click and more.
Inbound agency example:
- Data view: “PPC coverage: client.com”
- Included tags: “CPC < $0.50”, “CPC <$6.00” etc.
- Included queries: [accident lawyer Las Vegas], [pro bono lawyers in Des Moines], etc.
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Yes, unlimited can be a little intimidating. But you’re not in this alone. STAT’s expert-level service means you can always rely on us for one-on-one consultation and strategic segmentation planning.
Go ahead and say hello if you want to know more.
All the best,
The STAT Team
