STAT’s massive-scale SERP tracking and unlimited API help Pinterest explore new SEO strategies and rise to the top.
Dedicated to building the world’s catalog of ideas, Pinterest caters to over 150 million active monthly users in locations across globe. So it’s no wonder that in order to manage the sheer size of their SEO operation, they needed a super scalable, sure-fire way to measure the impact of their efforts.
And that’s where STAT comes in.
“STAT has been fundamental to our growth. So much of SEO is guessing what the search engines want, and this allows us to come up with a hypothesis, test it, and then learn.”
— Stephane Lo | Product Manager, Pinterest
With the help of their bespoke experimentation framework, the Pinterest SEO team leverages STAT’s daily SERP tracking and no-limits API to get their hands on massive amounts of data to experiment with.
As a result, Pinterest can see everything from rank increases for an optimized page, to which universal results appear in their search space, to the overall health of their online visibility.
In this snapshot, we’ll dig into how Pinterest relies on STAT to performance-test their SEO and stay on top of a constantly shifting SERP space.
Read the client snapshot(PDF)
