How are three of the UK’s biggest retailers fighting it out on the SERPs? We looked deep into our localized SERP data and uncovered some gems.
We love to experiment with SERP data. Sometimes our experiments lead to really interesting finds.
That’s exactly what happened when we decided to look at three of the UK’s biggest online retailers and reverse-engineer some of their SEO strategies, using nothing but Google.co.uk SERP data.
We focused on the biggest online marketplaces in the UK — Amazon, Argos, and eBay — asking three key questions:
- What type of queries are the most valuable to these sites?
- How well are they optimizing for mobile?
- What user experiences are they optimizing for?
To limit our research, we zeroed in on televisions. It’s a diverse product category that offers a lot of keyword variety; it’s also a category where SEO is critical because there’s little potential for inventory differentiation.
What we found was definitely interesting, with a couple of big surprises thrown in for good measure. Take a look for yourself.
No time for a big read? Lucky for you, this research was also the topic of a quick 30-minute STATcast presented by yours truly!
STATcast 2: Advanced competitive intelligence
Date: May 14, 2015
Presented by: Rob Bucci, STAT Founder & CEO
We recommend watching full-screen at 720p.
